Las Vegas is buzzing with a glamorous green scene that’s making headlines—and insiders couldn’t be more thrilled. The city’s reputation as a playground for stars has been elevated by a string of celebrity cannabis brand launches, making it the ultimate hotspot for high-profile herb premieres.
Take Mike Tyson’s Tyson 2.0, Ric Flair’s Ric Flair Drip, and Future’s Evol—all hitting shelves at Las Vegas-based Planet 13 for the very first time in early 2025. The collaborations were announced on February 12, 2025, as part of a groundbreaking deal where Planet 13 handles co-branding, packaging, manufacturing, and distribution. With past successes like Tyson Ranch and Wiz Khalifa’s Khalifa Kush, Planet 13 has emerged as the place for celebrity cannabis, cementing Vegas’s status as a star-studded launchpad.
As if that weren’t enough, George Clinton, the legendary Rock and Roll Hall of Famer, teamed up with Wiz Khalifa to drop “The FUNK” by Khalifa Kush exclusively at Planet 13’s colossal 112,000-square-foot SuperStore. The launch was celebrated with a special meet-and-greet event on May 2, 2025. The product itself is a bold fusion—Motorbreath flower mixed with Daily Grape live resin, blending gas, diesel, and sweet grape for a flavor that’s as funky as the music that inspired it.
And the celeb cannabis party doesn’t stop there: Rap legend Ice Cube has officially launched Fryday Kush in the Nevada market this March 2025. Partnering with local cannabis maven Priscilla “Queen of the Desert” Vilchis, the exclusive line includes flower, pre-rolls, blunts, and vapes.
Finally, Wiz Khalifa’s Khalifa Kush continues to make waves. His latest strain, Point Breeze, recently dropped at Planet 13—named for the Pittsburgh neighborhood where Khalifa’s journey began, wrapped in quirky whale shark–inspired packaging, and blending gas-forward Kush notes with a candy-berry twist.
Why Las Vegas Is a Star’s Go-To for Cannabis Launches
What makes Sin City so stellar for celebrity cannabis unveilings? First, Planet 13’s Entertainment Complex itself is an experience—a world-record-sized dispensary paired with a full-fledged venue that draws in tourists by the thousands daily. With approximately 80% of its customers being tourists, Vegas offers unmatched exposure for brands looking to make a high-impact debut.
Beyond foot traffic, the city thrives on spectacle and exclusivity. Meet-and-greets, immersive launch events—like DAZED! Consumption Lounge activations—and festivals make these product drops feel like A-list red carpet moments.
Finally, strategic distribution matters. Planet 13 often introduces these brands first in Nevada before rolling out across other markets, giving Vegas the bragging rights as the official launch pad.
In short? Vegas is proving it’s not just about limos and late nights—it’s the ultimate high-octane stage for celebrities to light up and launch their cannabis dreams.